Plus Tree

A few weeks ago I was asked ’so what do you do?’ I could go on and on, explaining the intricacies of quantitative genetics, the problems to convince breeders to spend some time defining their objectives, etc. However, I was reminded of Guy Kawasaki’s writings on making meaning and the importance of a good mantra.

Different breeders value different things or, better put, they emphasise different values when developing breeding strategies. One of the reasons why many breeding programs struggle to achieve results is that they face an extremely complex list of activities, which is almost impossible to achieve.